Technical SEO

A site Google can actually read and rank

Technical SEO is the foundation that makes everything else work. I make sure your WordPress site is structured, tagged, and configured the way search engines expect.

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The service

What technical SEO actually means

Good SEO starts before anyone writes a word of content. It starts with how the site is built — the structure of the HTML, the way pages are linked together, how fast things load, and whether search engines can crawl and understand what they find.

Technical SEO is not about keyword stuffing or chasing algorithm tricks. It's about making sure the foundations are correct — semantic markup, clean metadata, proper canonical tags, a working sitemap, fast load times, and a site structure that makes sense to both users and crawlers.

Every WordPress site I build includes solid technical SEO from the start. I also offer standalone audits and fixes for existing sites that have gaps.

What's covered

Areas I work on

✓Semantic HTML structure with correct heading hierarchy (H1–H6)
✓Meta titles and descriptions optimized for every page
✓Open Graph and social sharing metadata
✓XML sitemap generation and robots.txt configuration
✓Canonical tags to prevent duplicate content issues
✓Schema markup for business, services, and reviews
✓Image alt text and file naming
✓Page speed and Core Web Vitals improvements
✓Internal linking structure review
✓Redirect setup and broken link resolution

Good to know

What's not included

—Content writing or keyword strategy — that's a separate discipline
—Link building or off-page SEO
—Ongoing monthly SEO management (I can refer you to a specialist for that)

When to use this

When technical SEO helps most

→You have a new site and want it indexed and crawlable from day one
→Your existing site isn't showing up in search the way it should
→You've been told you have technical SEO issues but don't know what they are
→You want a one-time audit with clear, actionable fixes
→You're rebuilding or redesigning and want SEO handled properly during the build

Two ways to work together

Built-in or bolted on

New build

Built in from the start

When I build your WordPress site, technical SEO is part of the default scope — not an afterthought. Every page gets proper metadata, the structure is semantic, Core Web Vitals are considered from the first line of code, and the sitemap is configured before launch.

Existing site

Audit and fix

If your site is already live and you're not sure what's wrong, I can run a technical audit — review the current state, identify specific issues, and either document them for your team or fix them directly. You get a clear picture of what's holding the site back and what to do about it.

Want your site found the right way?

Tell me about your site and what you're trying to improve. I'll let you know what I can do and how I'd approach it.

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